Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road. It isn't a coincidence that Arab traders have returned to China at the same time that China is fast regaining its share of the global economy. This is a breakthrough account of how China is spurring growth in the Arab world.

The rise of the Arab world and China are part of the same story, once trading partners via the Silk Road. It isn't a coincidence that Arab traders have returned to China at the same time that China is fast regaining its share of the global economy. This is a breakthrough account of how China is spurring growth in the Arab world.